CRM and Customer Loyalty Programs

 
 
 

Our content programs connect with consumers and help you reach your goals every step of the way.

 
 

Customer Acquisition +  Purchase +  Loyalty

 

CRM Programs

Great content brings your brand to life.

Back-to-school survival guides. Week-by-week pregnancy planners. Healthy family jump-start kits. Seasonal home advice. Keep your brand top-of-mind and drive purchase with great content programs that give context to your products and services. Our content experts work with you to create customized programs that drive results.

CRM programs may include

  • Digital and print content strategy
  • Persona development
  • Journey map
  • Microsite development
  • PDFs, eBooks, worksheets
  • Print publications (e.g., cookbooks, magazines)
  • Pairs well with e-newsletter programs and our hosted products

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eNewsletter Campaigns

Stay top-of-mind and drive engagement with a robust e-newsletter program: content strategy, click-worthy headlines and content tailored to your audience.

Details:

  • Strategic program development and editorial calendars
  • Packed with high-value content (tips, listicles, recipes, images, videos)
  • Persona development and segmentation available 

Social Media Strategy and Content

Ensure that your top-notch content gets noticed by serving it up where people are—on social platforms.

Details:

  • Content calendar development
  • Visually interesting, highly shareable content like recipes, videos, infographics and more
  • Posts with clear calls to action (can be paired with complementary licensed content)
  • Compelling imagery and typography
  • Custom design and branding available